The poster was designed in 1935 for a French ocean liner named Normandie. The poster is well known by world class designers, especially in France. This typifies the formal with straight lines, symmetrized curves, whitespaces, the typography, the brightness and contrast.

In this poster, Cassandre described the French liner by successfully using symmetry. The lines and curves are analogous by both sides: right and left and they join into a very top point and toward the front of the ship. The image of Normandie’s chimney towering high into the sky opposed to the very tiny dot of water, birds at about one sixth of the vessel’s height, brings to viewers the feeling of massive proportions in height, in size, so that this liner seems almost invincible. Although the sea is known as nature’s most powerful force, the water just plays an insignificant role. By using the horizontal straight line separating the image and the text area, Cassandre leads viewers to think that the sea is tamed and totally conquered by the power of Normandie. In addition, the skeleton of this liner is very well placed in vertically middle of the scene. The whole piece gives spectators the idea of a ship of superlatives - the most enormous, the fastest, the most luxury and unique greatest ocean liner of all time.

Cassandre one more time insist on the superlative of this ship. He designed the birds that are not very easy to see on very right top of the poster, the smoke from the chimney and the light fall on the right part of the ship. They all prevent the picture from being sterile and add more sense of realism.

Regarding the typography, the texts are aligned center and placed apart, in a quite clear area of the design. The chosen font is quite square, solid with capital letters that are masculine, strong and convincing. But the white text in middle “French Line” is almost unreadable; it is not only because of its irregular font or its color, but also because of the overlapping of its neighbour’s text lines that hides the ownership of the liner. The intent is to target not only France but also spread throughout the world. And the last lines appeared in red with the information “For luxury liners and only distinctive class”. These points all take part in establishing the elegance, the standard and the luxury of the Normandie liner.

Last but not least, the whitespaces and the choice of gradiant color, lighter downward, that would leave a very quite transmission, add more depth and larger view to the picture.