This poster “The North Star” was first designed in 1927, and did cause an absolute revolution in the advertising field. Even though this is used to advertise the Pullman train for the travel between France, Belgium and the Netherlands, Cassandre produced this without an image of a train, in a break with tradition and the beginning of his style of design. The rail tracks disappear into the horizon and join together into one point. So, where is the Northern Star going to? Where would be the destination? It gives the impression that Pullman’s customers can travel to the end of the world.

And in the very top, very far in the horizon, the colours get lighter, as if life is more radiant there and that is our destination. The white image of the star look like a very funny child running and the star’s shadow spreads onto the railway looking like a person walking. The images appeared from bottom to, from huge to tiny, seems from near to far, from departure to destination, from present to future. Besides, the analogous color of blue-violet in the picture provides the quite and more whitesapces to the whole poster. These are all factors assigned to Cassandre’s style of observing “objects from a low angle to make it seem larger than life” (Lot database).

Again, his typography, aligned center, arranged apart the very bottom of the poster leaving the image more whitespaces and appeared more clean. The names of the companies are organized surrounding the image like a frame. This, again demonstrates his style of formality, structure and solidity. His fonts chosen have shadow, are quite blurred, one overlapped each other and can count more than 2 different fonts which is not recommended in design. Why is it? A break in the rule again?