The United States Lines poster, produced in 1928 for United States Liner. In general, the picture has a vertical perspective neat image of graphical blocks.This poster demonstrates Picasso’s cubist influence on Cassandre.

The ship is not described in a whole body, Cassandre only used a part of the ship- the three funnels, but they are not painted in entirely except the middle one, the first and the last one are seen only half - with the purpose of representing the whole image of this liner. And his choice of colors: red, white and blue which is known as the symbol of the United States is part of the symbolism incorporated in Cassandre’s design. These three columns also imply the Cassandre’s signature of design when they are shown smaller and shorter from left to right, or his view from a small angle to larger field.

His practice on the brightness and shadow, the white blur outline surrounding the funnels which is darker from left-half to right-half, this detail gives spectators the impression of almost rectangular shapes offers more touch to the realism, look like the real funnels the sun light would be very bright and set from the left side, it gives the impression that the ship is sailing to the left.

This time again are the three obvious styles of whitespaces and typography. Text is organized apart, in bottom which leave more breadth to the poster. The ‘United States Lines’ is aligned center, written in the shading color with the funnels and stands on an area of a white box around to made it visible.

This poster was designed in the 1930’s, during the period of mass immigration to the United States- the promised land. And this poster, in my opinion, would include a meaning that is a desire of Europeans would sail towards the light with US Lines…. “Sail away with me, what will be will be ….” a song I’m thinking while looking this poster.